ferrari f1 cigarette sponsors Hidden Marlboro sponsorship on the new SF71H : r/formula1 To get around F1's regulations

To get around F1's regulations about tobacco sponsorship, in the late 2000s, Ferrari used a sort of barcode design on their liveries, that with the car going at full speed, it would look Ferrari removed Marlboros logo but kept the colours, placement, and visual cues, turning the car itself into brand recall at 300km h., #branding #marketing #formula1 #ferrari Anti tobacco groups urge F1 ban on nicotine sponsors Ferrari sponsor denies link to tobacco promotion RaceFans

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