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By 2008, the World Health Organization (WHO) proclaimed that it did not consider electronic cigarettes a legitimate smoking cessation aid and demanded that manufacturers remove these claims from marketing materials at the time

Electronic cigarette use and risk of harmful alcohol consumption in the US population

Given that the youth and young adult populations are particularly aware of innovations in technology, we hypothesize that these appeals may partially explain some previous findings that conclude flavor capsule cigarettes are attractive to youth and associated with an interest to try 29

Colors, imagery, and design elements create brand identity and influence consumer perceptions, making packaging a powerful tool for conveying brand messaging and capturing the attention of potential smokers