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Quesada went on to say that the "main culprit" was Wolverine, the cigar-chomping star of the company's best-selling X-Men titles, which were turned into a hit movie last year

The objective behind the measure was to counteract the promotional effect that the packaging of the tobacco products has, which would consequently reduce the buying of these products by classes of consumers like new, teenage, smokers or experimental smokers

According to industry sources, PMIs market share has already reached 2.5 percent since its launch in June

Daniel Mackey and Rebecca Ewing wrote the screenplay as a follow-up to their Netflix hit Love Hard which was a top performing title for the OTT service