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Callahan Sean - The Big Data - Driven Business How To Use Big Data To Win Customers Beat Competitors And Boost Profits - Hardcover Geography New York magazine's The StrategistBinding: Hardcover Description: Get the expert perspective and practical advice on big data The Big Data Driven Business: How to Use Big Data to Win Customers Beat Competitors and Boost Profits makes the case that big data is for real and more than just big hype. Title: The Big Data Driven Business How To Use Big Data To Win Customers Beat Competitors And Boost Profits Author(s): Callahan Sean Publisher: John Wiley & Sons Inc Barcode: 9781118889800