Foxall Gordon - Context And Cognition In Consumer Psychology How Perception And Emotion Guide Action - Paperback Bridge Author(s): Kepel Gilles

Author(s): Kepel Gilles

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Foxall Gordon - Context And Cognition In Consumer Psychology How Perception And Emotion Guide Action - Paperback Bridge Author(s): Kepel GillesBinding: Paperback Description: Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book Gordon Foxall extends and elaborates his theory of consumer action based on