cigarette pack counter Under Tobacco Fixtures Cigarette Showcase Display Rack, Acrylic

Ministers last week shelved plans for plain packaging in England, saying they would wait and see what impact a similar scheme would have in Australia, which became the first country in the world to introduce plain packaging at the end of last year

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A pack designed for the US market wont necessarily meet packaging law in the EU, Australia, or elsewhere, which is why multinational tobacco brands often run different packaging specifications by region rather than a single global design