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Here is an early ad for Kleenex and the pop-up box [source: Kimberly Clark]: Perhaps the greatest example of innovating packaging enhancing the image of a consumer good is the iconic flip-top, hard pack introduced by Philip Morris during the 1950s rebranding of Marlboro from a cigarette marketed largely to women to a more masculine, premium brand offering

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Ergonomic & Lightweight : Weighs only 3555g with an extended length of 1015cm for comfortable grip and better smoke cooling