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The wrapper is thicker and more rigid, which can be challenging for beginners

[26] In 2010 the age-standardised mortality rate was 3.8 deaths per 1000 (down from 4.8 in 2000) and the infant mortality rate for the total population was 5.1 deaths per 1000 live births

The ultra-value sector remains a key priority for us, as the fastest-growing segment in both RMC and roll-your-own tobacco. Earlier this year JTI also repositioned its Sovereign Blue FMC brand to a more competitive value-priced RSP, providing existing adult smokers with a greater choice of well-known brands at the value end of the market

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